![]() ![]() Repole ran into trouble at Pirate’s Booty, too. The complaint was partially dismissed in December 2020. BodyArmor called the lawsuit meritless in a 2019 press release. Two years ago, the bottling subsidiary of Keurig Dr Pepper (then called Dr Pepper Snapple Group) sued Repole and BodyArmor for suddenly transferring distribution rights to Coca-Cola, alleging it violated a prior agreement. That deal likely netted Repole tens of millions of dollars from a cash dividend, but it also got him in trouble. (AP Photo/Danny Moloshok) ASSOCIATED PRESS Late basketball star Kobe Bryant invested in BodyArmor after discovering the drink as an alternative to Gatorade while he was recovering from an injury. ![]() He also made an early investment in Kind, the snack bar maker, which was sold to candy conglomerate Mars last year at a reported $5 billion valuation. The next year, he plowed some of his take into a majority stake in the maker of Pirate’s Booty, the white-cheddar cheese rice and corn puffs brand, which he later sold to B&G Foods for nearly $200 million. Repole sold it to Coca-Cola that year for $4.1 billion. By 2007, the business reportedly employed 600 people and was doing about $400 million in annual revenue, thanks to key marketing deals with Jennifer Aniston and rapper 50 Cent. In the late 1990s he cofounded Glaceau-which makes the popular Vitaminwater and Smartwater brands. John’s University before becoming a salesman for a small company called Mistic Beverage. Born to a waiter and a seamstress, Repole grew up in Queens, New York and studied sports management at St. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images) Zuffa LLC via Getty ImagesĪ serial sports drink entrepreneur, this isn’t the first time Repole, 52, has struck a lucrative deal with Coca-Cola. The son of a waiter and a seamstress, Mike Repole is now a billionaire thanks to smart marketing-and lucrative dealmaking.
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